National Product/Market Screening

Case Information

Many clients in the health food, beverage and supplement industry have, from time to time, a need for quick reports on a particular geographical market and sub-segment. A regular report can be provided four times a year. The data collection process is designed via recognized analytical institutions with audited rigorous modelling and forecasting methodologies. The modelling incorporates complex strategy and consumer behaviour analysis created by industry experts. This is combined with data mining of estimated shares of sub-categories, ingredient analysis and the latest national industry news. 

Actions

• Executive Summary
• Geographic Market compared to Major World Area
• Application Category Sub-segment as compared to Main Segment
• Sub-segment estimate and projected growth
• 3-D Matrix defined product screen
• Claims and Ingredient Analysis
• Trends Analysis
• News in Regional Industry Collection

Uses

• Reality check for Strategy Meetings
• Sales staff introduction
• Launch planning check

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Application Category	Heart	Performance	Weight	Muscle
Supplements
RTD Beverages Engery
RTD Beverages Sport
RTD Beverages Functional
RTD Beverages Dairy
RTD Beverages Juice
Sachets Mealreplacers
Mealreplacer Bars
Snack Bars
Stick Packs
Tablet Effervescent
Soft Gells
Chews