A food company which markets snack products has been very successful with a new convenience health snacks product brand for women 30+. The company has now made a strategic decision to analyze whether an expansion of this business area is possible and profitable.

Bio2com ApS help and facilitate resources and know how to build the business case.

Actions

One day briefing workshop at client sales and marketing

Strategic Segment of teenagers (12-18 y)

Convenience snacks for teenager at risk of overweight

Analysis

Prevalence Overweight Teenagers

Identification of health indications

Consumer effects and preferences

Ingredient search

Specification

Search and benchmarking

Concept Building

Biomarkers

Clinical findings

Base line Clinical Needs for Concept

Innovation and formulation process